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5 Signs That You Are Being Too Smart Being recognized as smart is a good thing, right? Maybe not! While you may think that you’re impressing people, what you could

No matter who you supported in the election, the last year has seen many marketing tactics that you could employ in your small business. Here are a few. Let me

This summer, I have had some remarkably poor experiences when it comes to experts presenting at public forums.  It’s not that they don’t know what they are talking about. The

One of my clients called a couple of weeks ago in a panic.  He asked why are we not on Snapchat, Instagram or Periscope?  He commented that we have established

Email marketing is the top tool used by small business for both customer acquisition and retention.   A recent study noted that over 80% of businesses answered email, when asked the

You may think this question is rather silly. Every business would like to be viewed as being different. Anyone would want to be viewed as special, as opposed to mundane.

Deliver what your viewer wants to hear, not what you want to say. Good listeners make good salespeople. It’s hard to understand someone’s needs without listening. So, the question is:

Looking to develop content for a new website? Trying to determine if this customer prospect is a good fit for your business?  Looking to recruit that next superstar employee?  Trying

During the primary season, candidates have been asked about their plans to have the government improve life in America. As a small business owner or executive, you shouldn’t wait. When

The NFL draft is in Chicago. Commentators are ripe with analysis of draft selections. Players are being compared with past choices and team needs. Every team asks four questions when