Improving Your Presentations: 3 Tips that will help

You have been asked to present at a conference.  You dust off that PowerPoint and are ready to go.  Maybe not!  Presenting to strangers is different than sharing your knowledge

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Create Content for Your Viewer, not Your Boss

Content marketing is the top digital priority for B2B marketers.  (see chart).  Companies are using blogs, newsletter, videos and social media to tell their story.  But who are you telling

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Optimize your selling efforts!

You have an exciting solution.  Prospects are intrigued.  But how do you know who to spend your time with?  Here’s are some questions to ask that will help you optimize

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3 keys to leveraging your internet content

Ever get one of those emails “we have visited your website and find it lacking.  Let us help your grow your business on line!”?  If you respond you will likely

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Understanding The Customer Journey

About a year ago, I read a piece that noted that a top priority for Chief Marketing Officers was “improving the customer journey”.  I had not given this much more

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Problem Solving

Intuition, Tinkering, Hacking and Problem Solving I was with my web resource who is also involved in the Makerspace movement.  I was asking him about 3D printing and the whole

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Too smart?

5 Signs That You Are Being Too Smart Being recognized as smart is a good thing, right? Maybe not! While you may think that you’re impressing people, what you could

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Marketing tactics learned 2016 election

No matter who you supported in the election, the last year has seen many marketing tactics that you could employ in your small business. Here are a few. Let me

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Take control of your speaking engagement

This summer, I have had some remarkably poor experiences when it comes to experts presenting at public forums.  It’s not that they don’t know what they are talking about. The

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Adding New Social Media

One of my clients called a couple of weeks ago in a panic.  He asked why are we not on Snapchat, Instagram or Periscope?  He commented that we have established

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