Create Content for Your Viewer, not Your Boss

Content marketing is the top digital priority for B2B marketers.  (see chart).  Companies are using blogs, newsletter, videos and social media to tell their story.  But who are you telling

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3 keys to leveraging your internet content

Ever get one of those emails “we have visited your website and find it lacking.  Let us help your grow your business on line!”?  If you respond you will likely

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What kind of email campaign works best for your business?

Email marketing is the top tool used by small business for both customer acquisition and retention.   A recent study noted that over 80% of businesses answered email, when asked the

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Why Settle for Ordinary When You Can Get Extraordinary?

You may think this question is rather silly. Every business would like to be viewed as being different. Anyone would want to be viewed as special, as opposed to mundane.

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Here are some pictures from the Doing Business in India program.  Special thanks to Michael Rosen and Dinesh Jain for speakers and content.

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Every Web Page Tells Your Story

Deliver what your viewer wants to hear, not what you want to say. Good listeners make good salespeople. It’s hard to understand someone’s needs without listening. So, the question is:

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Is your website ready for smartphones and tablets?

Your website provides a lasting impression of your business. A dated web presence suggests a business that is behind the times. The profusion of smartphones and tablets has initiated changes

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How to Look Great Online

I got an email today from a highly respected business person. But instead of reading the note, I was focused on his picture. Too often, people online look like inmates

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