3 Tips for Better Interviews

Now, more than ever, business experts are being asked to appear as guests on podcasts or videos.  A media discussion is different than a presentation.  Check out these 3 suggestions

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Improving Your Presentations: 3 Tips that will help

You have been asked to present at a conference.  You dust off that PowerPoint and are ready to go.  Maybe not!  Presenting to strangers is different than sharing your knowledge

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Understanding The Customer Journey

About a year ago, I read a piece that noted that a top priority for Chief Marketing Officers was “improving the customer journey”.  I had not given this much more

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Marketing tactics learned 2016 election

No matter who you supported in the election, the last year has seen many marketing tactics that you could employ in your small business. Here are a few. Let me

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Take control of your speaking engagement

This summer, I have had some remarkably poor experiences when it comes to experts presenting at public forums.  It’s not that they don’t know what they are talking about. The

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Adding New Social Media

One of my clients called a couple of weeks ago in a panic.  He asked why are we not on Snapchat, Instagram or Periscope?  He commented that we have established

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What kind of email campaign works best for your business?

Email marketing is the top tool used by small business for both customer acquisition and retention.   A recent study noted that over 80% of businesses answered email, when asked the

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Why Settle for Ordinary When You Can Get Extraordinary?

You may think this question is rather silly. Every business would like to be viewed as being different. Anyone would want to be viewed as special, as opposed to mundane.

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Here are some pictures from the Doing Business in India program.  Special thanks to Michael Rosen and Dinesh Jain for speakers and content.

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Here are some pictures from the Sam’s Club / SCORE Chicago program in April and a Business Model presentation in May.   Over 100 small business owners attended the Sam’s Club

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