About a year ago, I read a piece that noted that a top priority for Chief Marketing Officers was “improving the customer journey”. I had not given this much more
No matter who you supported in the election, the last year has seen many marketing tactics that you could employ in your small business. Here are a few. Let me
This summer, I have had some remarkably poor experiences when it comes to experts presenting at public forums. It’s not that they don’t know what they are talking about. The
One of my clients called a couple of weeks ago in a panic. He asked why are we not on Snapchat, Instagram or Periscope? He commented that we have established
Email marketing is the top tool used by small business for both customer acquisition and retention. A recent study noted that over 80% of businesses answered email, when asked the
You may think this question is rather silly. Every business would like to be viewed as being different. Anyone would want to be viewed as special, as opposed to mundane.
Here are some pictures from the Doing Business in India program. Special thanks to Michael Rosen and Dinesh Jain for speakers and content.
Here are some pictures from the Sam’s Club / SCORE Chicago program in April and a Business Model presentation in May. Over 100 small business owners attended the Sam’s Club
Deliver what your viewer wants to hear, not what you want to say. Good listeners make good salespeople. It’s hard to understand someone’s needs without listening. So, the question is:
Looking to develop content for a new website? Trying to determine if this customer prospect is a good fit for your business? Looking to recruit that next superstar employee? Trying
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