Every Web Page Tells Your Story

Deliver what your viewer wants to hear, not what you want to say. Good listeners make good salespeople. It’s hard to understand someone’s needs without listening. So, the question is:

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Why your company needs a vision

Looking to develop content for a new website? Trying to determine if this customer prospect is a good fit for your business?  Looking to recruit that next superstar employee?  Trying

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What can a business learn from the NFL draft

The NFL draft is in Chicago. Commentators are ripe with analysis of draft selections. Players are being compared with past choices and team needs. Every team asks four questions when

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Pick an expert that works for you

Small business owners are often admonished to focus on their business expertise and outsource support activities to others. But choosing a professional to support your business initiatives can be confusing

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How to Look Great Online

I got an email today from a highly respected business person. But instead of reading the note, I was focused on his picture. Too often, people online look like inmates

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Working with companies from outside the U.S.

Working with a small business based outside the U.S. can be challenging, but rewarding I was working with one of my clients recently. He has a relationship with a small

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3 ways to improve your customer service

In the last few weeks, I have had three experiences with suppliers. One delighted me, one disturbed me, and one disappointed me. Let’s learn from each of them. First, Delight.

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