Follow the money

For a business owner, having a great product or service is essential.  However, many businesses are not successful, because they fail to ask the question “who has the money”. While

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SCORE Business Forum Video

This video, which I helped produce showcases the energy of the attendees, sponsors, and participants.

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Page through these pictures and check out the happenings at the SCORE Business Forum that took place on February 20, 2018.

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SCORE Business Forum Podcasts

Looking for access to the podcasts ?  Here are the audio podcasts of the panels and the keynote address from Susan Solovic. The SCORE Business Forum sponsored by the Chicago

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3 Tips for Better Interviews

Now, more than ever, business experts are being asked to appear as guests on podcasts or videos.  A media discussion is different than a presentation.  Check out these 3 suggestions

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Improving Your Presentations: 3 Tips that will help

You have been asked to present at a conference.  You dust off that PowerPoint and are ready to go.  Maybe not!  Presenting to strangers is different than sharing your knowledge

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Understanding The Customer Journey

About a year ago, I read a piece that noted that a top priority for Chief Marketing Officers was “improving the customer journey”.  I had not given this much more

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Marketing tactics learned 2016 election

No matter who you supported in the election, the last year has seen many marketing tactics that you could employ in your small business. Here are a few. Let me

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Take control of your speaking engagement

This summer, I have had some remarkably poor experiences when it comes to experts presenting at public forums.  It’s not that they don’t know what they are talking about. The

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Adding New Social Media

One of my clients called a couple of weeks ago in a panic.  He asked why are we not on Snapchat, Instagram or Periscope?  He commented that we have established

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