Mark Goodman
We had a great view week on the SCORE Chicago video YouTube Channel www.youtube.com/scorechicagovideo. Best day ever, over 350 views. Interesting, nothing was viral, it was a combination of continual programming. Here’s the breakdown:
Out of over 300 videos, these 8 were about a third of all views. How did they get to the top? There are 3 categories demonstrated. The first category is search. When you get a channel established, Google and YouTube find you as a trusted source. Every day, they refer viewers to these videos. Second, the SBA video was a new video that was promoted through a blog. Lastly, the Constant Contact emails were part of an email campaign, for a workshop. “emails opened” was the featured video, but viewers who watched that one, watched some of the other ones. We constructed the channel to encourage the watching of multiple videos.
Every video you post will not be a blockbuster. However, a well constructed channel with engaging content, will allow you to attract customer and prospects on an ongoing basis. Your expertise is found, referred and promoted.
