Do you have a website that has not been updated in a year or two? Does your web master charge you every time you want to update your site. Some companies are now using Facebook as a way to create an internet presence without having to update their site.
How well does using Facebook as a way to reach out to customers and prospects?
If you have a business to consumer business, it can work pretty well. You need to go out and build a set of “likers”. Also, think about what kind of content you are creating to draw in your customers. Think about a contest, quiz or interactive content.
For a business to business site, I am not sure. How many of your customers and prospects are looking on Facebook. How are you using your e-content?
If you are using your website as a reference for searchers or email marketing, you may want to consider a blog instead. A blog will give you links that you can include in an email or other social media posting.
