We built a new channel for The Consulting Bench.
Also added new videos to Anchor Advisors
Congratulations. A searcher found your company online.
It’s what you do with the searcher, once they find you, that counts!
I was having a discussion with a business thought leader last week. She remarked that a business person can choose the e-Conversation Solution of search optimized video (SOV) solution rather than pay per click (PPC). While SOV works very well when coordinated with SEO (multiple use of both content and questions), using it as an alternative to pay per click was intriguing. She noted that either pay per click or using video to get on page one achieves the same result.
But, as a second derivative, I pointed out to her, is that once you are found, it’s what you present that counts. With SOV, you have an opportunity to immediately present your company as an expert. A trusted source. A targeted video both provides information and conveys trust. It differentiates you from the competition, and suggests additional content.
SOV says “how can I help you?” and “Here is a way to solve your problem”. Pay per click says “buy from me”. If you are selling commodities, “buy from me” might work. But, if you are working to establish a long term relationship in today’s world, the best first step is answering a question and solving a problem.
Consider this video, from manufacturing expert Paul Heinze:
Check out the latest from e-Conversation CEO Mark Goodman on Crain Chicago’s new feature, “SCORE Video”:
e-Conversation CEO Mark Goodman was featured on First Business News today, discussing the circumstances under which an entrepreneur should consider operating a franchise.
Check out the video here.