QR codes have gone from being occasional to ubiquitous.
1. Do your research. Start with the Sunday newspaper. Check out the entertainment section and the auto section. Both of these areas are early adopters.
2. Check out how QR codes are being used in your industry. Look at trade magazines. See what is being done at trade shows.
3. Make a list of the QR codes that you like. For the most part, your customers and prospects will like the same kind of deployments that you like.
4. Think twice about what you link to. Make sure the link is smartphone friendly. Don’t link to the home page of your website, unless you have one that has been designed to look OK on a smartphone. If you are a heavy user, consider a set of pages designed for mobile viewing.
5. Linking to Facebook can work, but let QR code snapper know where you are sending them. People like to know that they are going to have to logon or register, when they snap the code.
6. While not essential, consider putting some guidance text next to the code. “Click here to watch a preview video” or “like us on Facebook and receive $10 off on your next order”.
Lastly, try a number of deployments. Learn what is most successful.
