I was walking by Presidential Towers in Downtown Chicago a couple of weeks ago. I saw a QR code sitting in the window. Scanned the code and was directed to this site.
http://mobile.realtydatatrust.com/Home/24280
Pretty cool. You can almost rent an apartment standing outside the building.
They have really thought through the experience.
Check it out.
A couple of weeks ago, I attended the Radio Broadcaster’s Convention in Chicago. Interesting that in some ways, local radio was the original daily interactive media.
Here is a thought from the RAB, that has significance to all of us who produce content.
“Nobody buys a drill because they want a drill; they buy one because they want a hole.” Let’s face it: no potential sponsor wants to buy your Package A, B, or C. What they want is access to a combination of tangible and intangible assets that helps them reach their business goals.
How do you help your clients reach their business goals?
