October 26th, 2011
I was walking by Presidential Towers in Downtown Chicago a couple of weeks ago. I saw a QR code sitting in the window. Scanned the code and was directed to this site.
Pretty cool. You can almost rent an apartment standing outside the building.
They have really thought through the experience.
Check it out.
October 5th, 2011
A couple of weeks ago, I attended the Radio Broadcaster’s Convention in Chicago. Interesting that in some ways, local radio was the original daily interactive media.
Here is a thought from the RAB, that has significance to all of us who produce content.
“Nobody buys a drill because they want a drill; they buy one because they want a hole.” Let’s face it: no potential sponsor wants to buy your Package A, B, or C. What they want is access to a combination of tangible and intangible assets that helps them reach their business goals.
How do you help your clients reach their business goals?