August 21st, 2011
10 years ago, I was part of the Nextel account team at Motorola. We introduced a nationwide “push to talk” feature in the phone. This allowed for instant communication to a limited set of individuals. Soon afterwards, Verizon introduced a similar feature. For a short period of time, “push to talk” was a must have in the market.
But where is push to talk today? Maybe an APP? It has been displaced by text messaging.
So, when you are designing a website, or communicating over various social media tools, think about what is the benefit from what you are providing.
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August 1st, 2011
Every day you get get emails about using various internet tools to enhance your business communications. 12 ways to better use Linkedin, 10 steps to making Facebook work for you.
These are good programs. If you have an interest in the tool, go for it.
But once you learn how to use the tool, what are you going to say?
Think about the questions that your customers and prospects are asking. Today, you can take out a sheet of paper and start writing them down. At the end of two weeks write down the answers.
Are these questions and answers on your website? Have you reviewed them with your sales and customer support team?
You can use them in any of your social media. Tweet a questions, link to an answer. Put a question and answer up on Linkedin or Facebook.
Tags: content for the internet
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