July 23rd, 2011
I was the first business planner for the cell phone business at Motorola. Been in the middle of the wireless experience for almost 30 years. When cell phones first came out, you didn’t have anyone’s number unless they gave it to you (they were not printed on business cards) and you didn’t call someone unless you had to get an input right away.
Now, people make their cell phone number available on their voice mail, business card, or even tell tell the operator to ask them if they want to call you on your phone.
But how do I know if I should call you? Are you on holiday, and don’t want to be disturbed? Are you working remotely and would be pleased to take the call? or maybe you are in the middle of a meeting.
A solution? If you are open to getting calls on your cell phone, let us know. Otherwise, a message is likely on company voice mail. May not be what you want, but probably what you will get.
Posted in Entrepreneurship, Marketing | Comments Off
July 16th, 2011
I run across sales and marketing managers who comment on the inability to access and utilize the internet in their efforts to grow their business. Often they comment on the difficulty to get their IT people on board.
How many times have you run across a person who can’t get access to YouTube, Twitter, Facebook etc on their company system? For many employees, the solution is to just forward an email to their “gmail” account and read / view the content on their smartphone. I’ve even heard it be said, “if it’s really important, send it to me on my iPhone”.
Your IT manager is unlikely to be measured on your ability to connect with your customers and prospects. Most IT managers are measured on connectivity, costs, and confidentiality. But, if you invite them to lunch, ask them to attend a sales meeting, forward them links about your competition, you would be surprised.
Challenged to be part of the business, IT can be a resource, instead of an impediment.
Tags: IT management, social media
Posted in Marketing, Social Media | Comments Off
July 6th, 2011
Do you have a website that has not been updated in a year or two? Does your web master charge you every time you want to update your site. Some companies are now using Facebook as a way to create an internet presence without having to update their site.
How well does using Facebook as a way to reach out to customers and prospects?
If you have a business to consumer business, it can work pretty well. You need to go out and build a set of “likers”. Also, think about what kind of content you are creating to draw in your customers. Think about a contest, quiz or interactive content.
For a business to business site, I am not sure. How many of your customers and prospects are looking on Facebook. How are you using your e-content?
If you are using your website as a reference for searchers or email marketing, you may want to consider a blog instead. A blog will give you links that you can include in an email or other social media posting.
Tags: blogs, digital marketing, facebook
Posted in Marketing | Comments Off
