When discussing social media, sometimes we hear “my company won’t allow me to access Twitter, YouTube, text messages etc” For many companies, their social media policy is just saying no. This harkens back to the mid-1990′s when companies would not allow access to the internet.
A few things a company should think about.
1. Just because you don’t allow access on the company devices, it does not mean people aren’t using the tools with company information. If you cut it off on the company Blackberry, employees just tell their collaborators to send it to them on their iPhones.
2. Employees want to do a good job. They generally don’t access information that they don’t need.
3. Employees know that you monitor their internet usage.
The solution is to create a social media policy and e-Content creation plan that empowers employees. Outline what kind of use is acceptable. Provide the content tools that will allow them to participate effectively.
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