QR codes are becoming more popular. You can see them everywhere. They are in magazines, newspapers, billboards, we even saw them on an ice cream “give away” trailer. So, how big should your code be? It depends on how the viewer is going to access the code. If you are doing a simple paper code, in print or on a business card, it can be as small as 2 cm square. That’s about three quarters of an inch. Obviously, if you are putting your code on a door or a trailer, it should be bigger.
Once you get the code, try it out. Test the code in various lighting scenarios. Think about the conditions that your viewer will be accessing the code.
Next, look at what you are linking to! Are you linking to a site with flash? iPhone users will not be able to see it. If you are linking to your regular website, how mobile friendly is your home page? Consider creating at least a mobile friendly landing page. We like to link to YouTube videos because they work and tell a story.
If possible, try your QR code link on different smartphones. A website will look different in different browsers.
Lastly, how will this link integrate into your total customer acquisition plan. After accessing the site, what do you want your viewer to do.
For examples of QR codes, please check out other blog postings in this blog, or our home page
For help on implementing QR codes in your marketing, drop me an email firstname.lastname@example.org .