When working with prospective clients, we sometimes get asked about using YouTube as opposed to keeping videos on your website. If you don’t use YouTube, you are likely to miss out on two opportunities to reach searchers. First, you will not be getting traffic from people who start watching one video, then move to yours. On the channels, that we have created, the average user watches two videos per visit. While your video or channel may not be the first, effectively positioned, it can be the second.
Here is an example of a piece on 100% Bonus Depreciation.
Associated Equipment Distributors put up this video
They drove traffic to the site by creating an aggressive campaign with using a website http://www.depreciationbonus.org/
The good news is that this whole campaign is driving traffic to the video that we produced.
A good channel should get between a quarter and a third of all traffic from “Related Videos”.
Also, don’t forget YouTube Search. For some searchers, YouTube is the first place they go for content. If you are not there, you will not be found. A good channel should get between and 10% and 20% of traffic from YouTube Search.
There is a school of thought among webmasters that once you get someone to your website; you should not let them off. First, if you construct a channel effectively, you should be able to keep the searcher on your channel, and ultimately lead them to your site. Also, if you set up your video embed so that it opens to another page, as opposed to view in the same page, your website will still be available.
Lastly, if you are really concerned about traffic in your website, put the video in both YouTube and your website.