“Sears Holdings, which owns the Kmart and Sears chains, said Wednesday that it had named technology industry executive Louis J. D’Ambrosio CEO”
Why hire a technology expert for a retailer? Sears has come to grip with the fact that people want to shop how, where and when they want to. If you offer one choice, you will only get those shoppers who are aligned with where you sell. It is technology that helps you take your offering out to the buyer.
So, what does a technologist have to so with your business? You need to create your message so that it resonates with your shopper. This makes sense. But, then you need to adjust that content to reach your shopper in the time frame and format that is convenient for your prospective buyer.
If you are not there, and your competition is, who are they going to buy from?