For today’s businesses, the first page of search results for your company name are absolutely critical. On the most basic level, your company’s website should be the top result. But what about the rest of the page?
The rest of the page may actually be more important. This is because in most cases a company’s website serves as the first level of validation for a potential buyer. Creating a website that effectively answers your customers’ questions and portrays your company’s professional image takes effort, but in some ways it is “the easy part”, as it’s the part that you have the most control over.
From there, your potential buyer will look at the rest of the page to “check you out”. They will look for customer experiences on third-party website such as Yelp, and they will look to see if articles or other accounts of your company appear. So, how can you control more “first page real estate” without spending thousands of dollars of AdWords campaigns?
Consider this image from the first page of search results for “Porte Brown”:
So, when someone goes to Google “Porte Brown” to check out the firm, even if they don’t click the video, they will see the only full color ad you can place on Google.
It’s just another neat benefit of the Search Optimized Video process.