Mark Goodman
The 55 year old purchasing manager doesn’t watch videos on YouTube. The business owner in Pakistan is not online. It is mostly the younger male business people who watch internet video. Right?
Not true! Here is the data from the last two weeks on SCORE Chicago Video, which provides help for small business. This data summarizes around 2000 views.
Think about what the customer acquisition process is for your business. Who in that business is in charge of looking for a new supplier? What tools will that person use to sell your company to the decision maker? How can your company showcase your expertise and build trust?
