So, what’s this all about? At e-Conversation Solutions, we are definitely advocates of professional video. For many companies – such as professional services firms, large scale manufacturer, and many others – first impressions are lasting. To stand out from the competition, looking and sounding excellent is an absolute requirement.
However, sometimes, lower tier video can work. When I was in Hawaii on holiday, I agreed to build a YouTube channel for Best Wailea Ocean Condo. www.bestwaileaoceancondo.com One thing about travel video viewers is that they often rate user created video as more powerful than videos made by travel companies. As Nick notes, you never see a hotel website where the rooms don’t look good. However, many people have come to realize from experience that what you see is not always what you get – any experienced traveler knows that not all hotel rooms look as good as the professional pictures on the website. So, when it comes to travel, you can get results with a different type of feel.
So, I took my small JVC and went off to Hawaii. Rather than trying to show a “professional” view of the tourist areas, I decided to build my personal view of Hawaii. You can see a few more videos when you clicked on the embed above. I wasn’t trying to sell you the condo or a specific site. I was more trying to give you a flavor of the island.
One of the trips was to the O O Farm in upcountry Maui. The farm is run by Chef James McDonald, who owns several restaurants on the island. James and his family met us up on the farm on Sunday and prepared a freshly picked organic meal. After the meal, we did a few videos, the Michelle Obama invite being one of them.
Now you may say, if Mark can do this with a $400 JVC, why can’t I? There are a few things to think of…
First, this was the seventh or eighth video that I did with James that day. He had gotten down the rhythm of the “Answer Bit, and knew what to expect and how to respond. Also, since I have done hundreds of bits, I pretty much knew how to do it in the camera. Secondly, we did take the segment and run it through professional editing equipment. We did not change the video, but cleaned up the audio – which can make a big difference online. Finally, we put it in a cohesive YouTube channel where it made sense
We could not have scripted the piece with James’s daughter Ava entering the frame, and the beautiful natural setting of the farm could not be replicated no matter how sophisticated the studio blue screen. So, in this case, the “amateur” feel is engaging. But knowing what your are doing, and understanding the audience is important in creating video that engages and compels.