Jason Malone

Mark Goodman

Who is searching for video answers on the internet?

When we talk about Search Optimized Video, we often hear comments like, “I sell to 55-year old purchasing managers who don’t watch videos on YouTube” or “Company owners abroad won’t be looking for my firm on the internet!” So why is Search Optimized Video valuable?

I did an interview on Thursday for a young woman from Pakistan who is in a journalism program in Chicago. Her husband is a graduate student in economics. Her father owns an industrial distribution company. Will her father be searching the internet and watching YouTube videos? Maybe not. But if her father wants to find suppliers, or purchase from the U.S., who is he going to turn to?

His daughter. Who was raised in an internet age. And who uses YouTube.

These young people are the future. They are the decision influencers of today, and the decision makers of tomorrow. Your company needs to reach them, and become their trusted source. If you don’t, and your competition does who will be the supplier that they choose?