Jason Malone

Mark Goodman

Any website can use SOV. Given that the content is tied to a company initiative, featuring the video on your website can supply new content. Tying the content to an event will also update the site. Check out this use of e-Conversation produced Search Optimized Video by Warady & Davis LLP:



And, if you are thinking about updating your site, here is a short video that answers the question “How do I know if my website having search engine issues?”



Most companies will show up in the first set of searches on the company name… so, how will SOV help? The SOV process determines a set of key questions that customers and prospects are asking about a company initiative. While that content is key to creating video, it can also be integrated into the website. Put the questions and answers on Page One. Create a Frequently Asked Questions page. Integrate the questions into a new page crafted around the initiative.

And, for companies that are not quite ready for video, the creation of questions and answers is a great first step. It gets you thinking about the next generation website and how it will be integrated into your conversation with customers and prospects.