When it comes to emergencies, communication is critical. And no one knows more about mobilizing in an emergency than the International Red Cross.
So when it comes to getting out information, the Red Cross uses a YouTube channel. Over 2.7 million people have viewed the Red Cross video content on YouTube, and benefited from their content.
Check out this example of Red Cross video, where they use video to announce the progress in helping the recovery in Haiti – and perhaps more importantly, give a visual demonstration of the dire situation that continues to exist:
Your company might not face the large-scale emergency situations that the Red Cross does, but communicating with your customers and prospects online is critical for building your brand and making sales. Every day people are searching for answers online. Someone will have the answer, shouldn’t it be your company?