Have you Googled something lately?
If you have, chances are that you’ve noticed that video results now show up alongside text results. You probably also noticed that your eyes were first drawn to the video result, before you scanned the text.
Wondering why? Check out the following image from Cantaloupe‘s white paper on Video SEO:
Using heat maps, researchers discovered that people are attracted directly to video content, even if it is further down on the page. Combined with video’s 53 times better odds of appearing on the first page of search results, this provides an incredibly powerful and under-utilized marketing advantage.
Instead of spending countless hours and thousands of dollars trying to get your company to show up as one of the top three text results, this ‘video shortcut’ allows nearly identical exposure.
As a video is much easier to get to the first page of search results, and there is less importance attached to being one of the top three entries, using video to promote your business offers exponentially higher return on investment than text.